Lifestyle writing & publishing

We write and produce articles, publications and magazines that promote emerging, fun and interesting ways of living, working and doing business in the country.

In 2018, Vanessa Wiltshire has worked part-time for Parliament Victoria (Office of Steph Ryan, MP) and freelanced independently beneath her brand, Spark Rural, in the food, wine and community services industries. Vanessa has also written for Domain (Fairfax).

Spark Now! Intensive small business marketing & PR package

Hire your own Marketing & PR Manager

  • Get your name out there, build authority and influence

  • Create energy and momentum; spark interest

  • Designed for regional and rural small businesses (1-3 people)

  • 4 weeks’ intensive mentoring and support (email and in person)

  • Fee: three fortnightly payments of $495


  • Three 1-1 in person meetings with your Marketing & PR manager

    • Meeting online is possible, particularly if you live beyond a 60km radius of Heathcote, Vic.

  • Email support during the program (4 weeks)

  • A fresh marketing and PR strategy for 2019 - includes social media and email.

  • Steps to creating a platform of authority in your niche.

    • Get background information on how we’ve built national and international platforms of influence across fashion, HR, outdoor adventure and regional development since 2012.

  • Understand how to network for influence - find out how we connect with the right people and uncover hidden opportunity.

  • Discover what triggers word of mouth and how it can work for you

  • Nail down your key messages and unique value proposition

  • Public relations: a 450 word media release that can be used to kickstart communications locally, and more broadly.

  • [BONUS] A strategic assessment of your products and services, to identify untapped areas of your business.

  • [BONUS] One high resolution headshot (photo) if you meet us in person.

  • [WATCH] The philosophy that underpins all of our work: Start With Why - Simon Sinek

Community Building, Engagement and Strengthening

Human relationships and trusted partnerships are at the heart of healthy communities. But when people get tired, busy and stressed, they can be difficult to maintain. We are skilled at facilitating groups and teams, particularly where things have come ‘unstuck’ or where the aspirational goal is clear, but the path “how to get there” is not.

We’re also skilled at building relationships and deepening engagement in fresh, creative and fun ways. Community consultation doesn’t have to (and shouldn’t) be boring!

Five of our best projects:

  • The Wallan to Heathcote Rail Trail Feasbility Study as employed by Mitchell Shire Council 2016/17.

  • Spotlight on Kilmore as employed by Parliament Victoria - Office of Steph Ryan MP in 2018.

  • Heathcote Community Adventures a self-funded / directed initiative to foster and build community and inclusion in Heathcote, Victoria. In two years, the group has grown from 1 - 170+ members, using Facebook and word of mouth.

  • The HR Talent Community - a self funded / directed initiative to build connection in Melbourne and Australia’s HR community, to talk about the future of work, technology and human engagement for high performance organisations. As featured in the BRW and AFR (2014). Over three years, the network grew from 1 - 1,500+ members using social media and word of mouth.

  • Victorian Outdoor Adventures - a self funded / directed initiative to connect professionals in Melbourne for the purpose of fun, fitness, friendship and adventure in the great outdoors. In 2012, the group grew from 1 - 700+ members in less than 9 months, using the platform Meet Up and word of mouth.

  • Contact Vanessa Wiltshire via the form below, to discuss a possible collaboration or partnership.

Name *