Why is taking action so hard?

Have you ever had an idea that you let pass, only to discover months or years later that someone made a success of it?

Of course you have. I have too. We all have.

This year I've interviewed hundreds of founders, business and community leaders, who are taking action to improve their community and the lives of people, including their own. Each person is walking their own path. Each are experiencing varying levels of 'success'. There's no formula - everyone is just out there 'doing it'.

It's got me curious. What's the difference between someone who takes action versus someone who doesn't? I'd like to hear from you on this - I suspect the answer is complex.

Today I met with a couple who have decided to go 'all in,' on a project. It's been two years in the making. They're self funded, plans have been drawn. A serious sum of money is about to exchange hands. They've done as much research as they can, and now it's time to trust their intuition. They're about to








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Seriously confronting stuff. But also incredibly exciting. What they're doing, the town needs. It could be a game changer.

So I asked, what's the magic ingredient that's making you act? And here was their response.

"Life happens. We actually don't have a choice. There aren't the jobs locally that we can do, or want. We want to take control of our future, and this is what we've chosen to do".

To a degree, what I have found, is that entrepreneurship isn't an alternative for people in rural and regional settings. There may be a "Plan B or C," but they can be unappealing or impractical. Like taking a massive pay cut or commuting over 100 kilometres (one way) for work. So they've got to do their best to make Plan A 'work'.

Starting your own side hustle, business, community group or social enterprise is challenging. There's the risk of failure. Self doubt. Negative self-talk. It's so easy to shut our ideas down and walk the 'safe' road. And really, given the difficulty, why wouldn't we?

But know this: you've got something to add to this world.

You don't have to go all out, perhaps start a conversation with a colleague or friend, someone you trust. Start small. Manage the risk to the level you feel comfortable. Educate yourself. Coursera and Udemy are great resources. Invest in a mentor. Build your own personal advisory board. Grow with the flow and let the idea carry you. I can't promise it's easy. But I can promise that the 'what if' voice stops.

My best,

Vanessa Wiltshire
Director, Spark Rural
PO Box 265 Heathcote 3523